We open on a young boy watching TV at home. He appears to be your typical couch potato. But that sedentary lifestyle is in for some juggling and jumbling as this slice-of-life scenario becomes one element on a Rubik’s Cube type panorama, as we see the youngster’s feet planted in beach sand, which replaces the couch. A nearby volleyball is about to be kicked. With other twists and turns of the cube, we see our original lad–as well as other kids–getting outside and enjoying life–from throwing a stick for a dog to fetch, to building a snowman, to bouncing a basketball.
This cubist impressionism indeed has made an impression–with young people proactively getting out and living their lives. A super against a solid, now cubeless background simply reads: “Every move is a good move.”
The tag identifies the sponsor, ACT Now B.C., a Vancouver, B.C., Ministry of Health initiative designed to “help kids get active.” A website address (gov.bc.ca) also appears on screen.
“Cube” was directed by Sophie Gateau of Paranoid U.S., Los Angeles, for TBWAVancouver. Production services were provided by CMC, Vancouver.
The spot represents the first North American commercial project for director Gateau who first established herself as a visual effects artists in Paris. She then diversified successfully into directing, starting with background videos for French designers at fashion shows, and short-form fare for the Internet.
Philip Detchmendy and Claude Letessier exec produced for Paranoid, which represents Gateau. Christian Allen was executive producer for CMC, with Ahnee Boyce serving as line producer. The DP was Phil Lanyon.
The TBWA team consisted of creative director Paul Little, art director Dean Ponto, copywriter Santiago Fernandez-Concha and producer Mike Hasinoff.
Robb Innes of JMB Post, Vancouver, was editor/visual effects artist. Randy Egan was visual effects supervisor for JMB.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More