The public can invest $100 and up in Axle AI, a tech/video startup; round is at 350% of original goal on Republic, a leading equity crowdfunding site
Neil Blake of axle ai, a company that develops browser-based software that helps media teams work remotely, has just appeared on KitPlus TV, a UK streaming show featuring the latest developments in video and broadcast technology. The episode is now viewable at KitPlus TV Weekly Show’s YouTube channel: https://www.youtube.com/watch?v=sXrAyzHYt-U&t=1931s (32 minute mark).
Axle AI’s company equity crowdfunding offering on Republic has now raised over $87,000, 350% of its original target. This offering ends at midnight Pacific Time tonight, Tuesday, June 23, 2020. The public can invest as little as $100, or as much as $10,000 or more with a simple online purchase. https://republic.co/axle-ai.
The interview with Blake, who manages the EMEA (Europe, Middle East and Africa) region for axle ai, covers how customers are using axle ai’s powerful capabilities to work remotely during the dislocations caused by COVID-19, including examples from both Adobe and Avid editing environments. Axle ai has found significant opportunities to help the media industry, which is shifting from a “sneakernet” working environment where hard drives are handed off and edits are viewed over the shoulder in the same room, to a distributed work approach where media files are overwhelmingly shared, managed and searched remotely.
During axle ai’s successful equity crowdfunding round, the company has highlighted a number of its customers, new products including interfaces to products from Adobe, Dropbox and Avid, and most importantly the rapid trend by media teams towards remote work in response to the COVID-19 pandemic.
Media centers such as New York, Los Angeles and London have all been impacted, as well as key axle ai customer segments like corporate marketing, churches and sports teams. There is a rapidly growing need for software to enable browser-based access to large amounts of media. axle ai’s customers include Elevation Church, Price Waterhouse Coopers, Madison Square Garden, NBC Universal, Paramount and American Public Television. A recent lively customer panel on the use of axle ai software to enable distributed media work is available for streaming at www.tinyurl.com/newnormalpanel.
Axle ai’s CEO, Sam Bogoch, also appears in a recent profile on Republic’s Journal section: https://republic.co/blog/sam-bogoch-axle-ai.
About axle ai
axle ai, Inc. is the recognized leader in developing radically simple software for remote media access and search. It solutions have helped over 600 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. The company’s investors include Jason Calacanis and Quake Capital. More information at http://republic.co/axle-ai and https://axle.ai.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More