THE BUCK STOPS HERE
A deliciously funny nine-spot campaign directed by Jayson Moyer, who recently joined Crossroads Films (bicoastal, Chicago and London), shows us the value of a buck at McDonald’s and elsewhere. At the former, a dollar can go a long way in terms of a tasty meal. But in the world outside the Golden Arches, what you can get for a dollar leaves a lot to be desired. Consider “Tanning Salon,” in which a woman in a bikini pays a dollar to walk into a room where a man bathes her in the glow of a lamp’s 60 or so watt light bulb. At one point he asks her to raise her arms so that the bulb can do its work. The session is over in a matter of seconds. Similarly, a dollar mechanic “fixes” a car with strange, troublesome noises coming out from under its hood. His remedy is to turn on the radio and crank up the volume to drown out the offending engine sounds.Crossroads produced the campaign for agency Hoffman/Lewis, St. Louis. Carole Hughes executive produced for Crossroads, with Jessica Wise serving as producer. The DP was Anghel Decca. The Hoffman/Lewis team included president Mark Schaeffer, VP/creative director Mark Manion, art director Monica Giardina and producer Michael Windler. Editor was Scott Whiteaker of Technisonic Studios, St. Louis.
CLASS ACT
ACT RESPONSIBLE (Advertising Community Together), an initiative which gathers key players in the worldwide communication and media fields, organizes for its sixth edition the exhibition entitled “Together for a Sustainable World. The Advertising Community Promise.” The exhibition will showcase advertising campaigns (prints, video spots, interactive ads) created by agencies from all around the world that promote socially progressive associations, non-governmental organizations and corporations setting their sustainable development policies. The themes addressed in this exhibition have the goal to heighten general public and advertising professional awareness of such issues as environmental protection, the fight against discrimination, childhood protection, public health and other causes. The exhibition will debut in Cannes, from June 19-24, during the International Advertising Festival, then will start its World Tour including The New York Advertising Week, the French Advertising Week and the IAA World Congress in Washington. In addition, for the first time this year, the campaigns registered in the 2007 collection will be able to participate in the first “Social Responsibility Award” competition organized by the IAA, which will be held in Washington in March 2008.
PEOPLE IN THE NEWS Editor Travis Aitken has joined charlieuniformtango, Dallas and Austin. He comes over from Texas shop 501 Post, his roost since 2003. Prior to that he was with Mad River Post, first in San Francisco and then in Dallas. Over the years, Aitken has cut for such clients as Wal-Mart, Coca-Cola, Nike, Microsoft and Pets.com. His most recent project was a campaign for the Texas Rangers from Austin agency Door Number 3 and its creative director Prentice Howe. One of those spots, “Candles”–directed by Stewart Cohen of Directorz, Dallas–recently made SHOOT’s “The Best Work You May Never See” gallery…..Liana Matin has been promoted from producer to executive producer of Willow Street Editorial, Dallas. She succeeds executive producer Jeb Schary…..
