HBO’s "I Know This Much Is True" Set for June 18
The International Cinematographers Guild (ICG, IATSE Local 600) is launching “Deep Dive,” a series of virtual panels with the creative teams of union television and film productions. The first discussion, set for June 18, at 11 am PDT, will be with the creative team behind HBO’s limited series I Know This Much Is True, which is based on Wally Lamb’s award-winning New York Times Best Seller. The series, to be held via Zoom, is open to the public. https://bit.ly/2N08OEW
The panelists are Writer/Director/Executive Producer Derek Cianfrance (The Light Between Oceans), Director of Photography Jody Lee Lipes (A Beautiful Day in the Neighborhood), A-Camera Operator Sam Ellison, SOC (Manchester by the Sea), and A-Camera 1st AC Aurelia Winborn (Black Swan). David Geffner, ICG Magazine Executive Editor, will moderate.
The conversation will delve into the unique, shot-on-film workflow with one actor (Mark Ruffalo as twins) playing both leading roles. Melissa Leo and Rosie O’Donnell also star. The camera team faced many challenges created by a mostly unscripted, docudrama approach to a narrative production.
ICG National President John Lindley said, “We are very excited to launch the ‘Deep Dive’ virtual panel series with the talents behind this acclaimed HBO series. By combining the resources of Local 600 and ICG Magazine, we will continue to showcase the creative contributions of our members and share their experiences with the entire membership and the general public on an on-going basis.”
To register go to: https://bit.ly/2N08OEW
About THE INTERNATIONAL CINEMATOGRAPHERS GUILD (ICG, Local 600): The International Cinematographers Guild (IATSE Local 600) represents approximately 9,000 members who work in film, television and commercials as directors of photography, camera operators, digital imaging technicians, visual effects supervisors, still photographers, camera assistants, film loaders, all members of camera crews and publicists. The first cinematographers’ union was established in New York in 1926, followed by unions in Los Angeles and Chicago, but it wasn’t until 1996 that Local 600 was born as a national guild. ICG’s ongoing activities include the Emerging Cinematographer Awards and the Publicists Awards Luncheon. The guild also publishes the award-winning ICG Magazine.
CONNECT WITH THE ICG:
- Website: icg600.com
- ICG Magazine: www.icgmagazine.com
- Facebook: facebook.com/icglocal600
- Twitter: twitter.com/ICGLocal600
- Instagram: instagram.com/icglocal600
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More