Global creative studio transports production to its Vietnam office for remotely shot films, safely navigating quarantine conditions for the technology company’s launch of the year
The impact of the COVID-19 pandemic has been universal – affecting families, individuals, cities, towns and businesses in countless ways. For the marketing and advertising industries, this has meant an almost complete shutdown. But while traditional productions seemed impossible because of safety concerns and a nationwide quarantine, this unique challenge forced award-winning studio Ntropic to come up with innovative solutions. The result is a safely and seamlessly-produced series of films for technology company Matterport, filmed remotely from 8,000 miles away.
Matterport’s innovative 3D capture platform enables users to create high fidelity 3D digital twins of any physical space across real estate, architecture, travel, hospitality, manufacturing and other industries. Matterport for iPhone is another breakthrough for the company. For the first time, Matterport’s industry leading 3D digital twins can be created, shared, and published with just an iPhone and the latest version of the Matterport Capture app.
Matterport approached Ntropic to make an anthem launch film and “how-to video” that vividly explains what Matterport for iPhone can do and how users can quickly get started capturing their first space. Ntropic delivered high quality films that defy the pandemic-fueled production limitations. Impressive demonstrations of the app in action, starring local actress and Instagram influencer M LEE, and a thumping soundtrack give way to glossy visuals, showcasing the amazing power of Matterport’s newest innovation.
Of course, central to the project was figuring out how to conduct a traditional live action shoot while the directors, creatives, actors, and Matterport’s brand teams were working from home – quarantined at different locations around the world. For this, Matterport relied on Ntropic’s ability to rise to any challenge and move at lightning speed.
“I’ve called on Ntropic’s creative firepower during my time at Apple, Google, and eBay, and they’ve been a trusted partner in every endeavor,” says Matterport CEO RJ Pittman. “So, when it came time to launch a pivotal new product during the COVID pandemic, they presented us with a game-changing idea to shoot the live action film remotely from their studio in Vietnam. This type of innovation and partnership resulted in stunning launch experience that did not skip a beat.”
This meant holding the actual shoot in Vietnam — where there hasn't been a single COVID-19 death reported. With the help of local teams strictly adhering to local safety protocols, the US creative teams from Ntropic and executives from Matterport were able to view and direct the action via streaming video from across the globe. “This was our fifth remote shoot from Vietnam, so we have really figured out how to get the latency down for the live stream and communication protocols that make it feel like you are there on set,” explains Ntropic Founder and CCO Nate Robinson. “We even put in witness cameras and rover cams so that clients could see the full range of what was going on and be part of the action. It actually felt like I was there, co-directing with Kathy (Uyen). Because we had already been doing our homework on remote shooting, opportunity and preparedness came together at the right time.”
Director/ECD Kathy Uyen agreed, saying, “This remote shoot was a great way to interact and be connected to everything and everyone that was involved. Nate, the client and I could watch playback together and discuss specific notes and make quick adjustments. I think this definitely opens up doors for how limitless productions can be in the future, to be able to shoot in multiple locations, work with creatives from all over the world to deliver efficient fast turnarounds.”
Communication between post-production teams was also key. As the shoot was happening in Asia, Ntropic’s design/VFX team was simultaneously working on everything from editing to color grading, successfully juggling various schedules, time zones and workloads.
“Despite these challenges, there were no barriers in creativity or quality,” says Ntropic Asia EP Myke Brown. “We were very happy with the results and, more importantly, we delivered the experience from the other side of the world, right to the client’s doorstep.”
In the end, Ntropic was able to create a film and creative experience that was one of a kind. “Trust is a huge part of all of this,” continues Robinson. “A client trusting us — that we had done our homework, even on such a tight timeline — allowed us the chance to do a full shoot 8,000 miles away, edit it, and deliver two films within a fast timeline. We took advantage of our global, 24/7 company working as a seamless unit across multiple time zones. In a time when you’d think things would be moving slower, we showed we’re actually moving faster. It makes me tremendously proud of our team.”
About Ntropic
Ntropic is an award-winning content creator, producing work for commercials, music videos, and feature films as well as crafting experiential and interactive VR and AR media. Working with elite directors, agencies, brands, and artists, the team crafts distinct visual projects for an array of prominent clients. With locations in San Francisco, Los Angeles, New York City, London, and Vietnam, Ntropic is at the center of innovation in an evolving industry.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More