Hollywood Professional Association (HPA), the trade organization serving the professional community providing expertise, support, tools and infrastructure for the creation and finishing of media content, has announced the formation of the HPA Industry Recovery Task Force. The task force will focus on the sustainable resumption of the production and post production industry service sector with the aim of understanding how to enable content creation in an evolving world impacted by the pandemic.
Seth Hallen, HPA president, noted the motivation to the launch of this important industry effort, “Our focus is to understand how to get our industry back to work and how to do it in a way that provides an ability to not only safely create global content, but to also understand the long-term impact to workflows, technology as well as to the people and our business community as we navigate through these unprecedented times.”
The key objectives of the HPA Industry Recovery Task Force are:
- To serve as a forum for collaboration, communication, and thought leadership regarding how to resume global production and post production in a sustainable fashion.
- To understand and influence evolving technical requirements such as the impact of industry remote collaboration, ‘work from home’ and other workflows which have been highlighted by the current crisis.
- To provide up-to-date information and access to emerging health and safety guidelines that will be issued by various governments, municipalities, unions, guilds, industry organizations and content creators.
- To provide collaborative support and guidance to those impacted by the crisis.
In outlining this initiative that will now begin to be organized and coordinated within the HPA community as well as with industry colleagues and organizations, Hallen continued “It has always been core to the mission of HPA to connect and collaborate with the larger content creation community. In these challenging times, we have both an obligation and an opportunity to help navigate, educate and lead our industry. But we will not be doing this alone. Our goal is to partner with other key professional associations and organizations to be able to speak with the knowledge of both our HPA community and the larger industry to find the best plans, ideas and path forward so as we emerge from the crisis of today. Through this effort, we expect to help define and build a more resilient industry for tomorrow.”
Over the next few weeks, the HPA will announce details of a number of initiatives and industry participants who have already begun to exchange ideas and plans for next steps.
In closing, Hallen said “The HPA represents a community of incredibly talented, innovative and focused people and organizations. Together, we are confident that we will find safety, solutions and strength to resume the creation of content that has been helping the world weather these very trying times. We are open to new ideas and participation from across this community and look to a time, hopefully soon, that our industry is once again safe and strong and poised for future. Please join us.”
About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com .
