Production company Altered.LA has expanded its Mexico City operation with the addition of highly regarded production managers and producers Anna Roth and Paco Cossio. Both industry veterans will handle U.S. production services for the company. Roth has worked on a number of acclaimed and award-winning films over her 30+ year career, including Titanic, Apocalypto, Man on Fire, and Predator. Her most recent work includes the Netflix series Sense8. Cossío, who once ran La Banda Films in Beverly Hills, recently returned to Mexico to produce the series Run Coyote Run and 40 y 20, among other projects.
Given that the “LA” in Altered.LA represents both Los Angeles and Latin America, the company has grown exponentially across both locations over the past few months. The company’s Latin America division has been especially busy recently, having produced for both M SS NG P ECES and 72&Sunny, Tinder’s first original series Swipe Night, 6 original stand-up comedy specials for Netflix, and 10+ commercials.
Altered.LA founder Marcos Cline said, “The inclusion of Anna and Paco cements Altered.LA’s positioning as the go-to production company for all things LatAm. Their wealth of experience in large Hollywood features and series, together with our experience in top tier commercials, live events, and digital campaigns means we’re now equipped to successfully handle any scope of project."
About ALTERED.LA
For creative minds looking to expand beyond the traditional, Altered.LA offers an alternative philosophy which values the multi-disciplinary approach. We create visual experiences across all platforms and mediums which elevate the human spirit, enlighten, innovate, and further our culture and artistic expressions.
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More