An elderly couple go through the motions in their relationship, uttering unintelligible gibberish to one another in a series of scenarios. In one, the hubby holds up two shirts for his wife to see. He mumbles as if to ask her which shirt she likes.
Acting as if she couldn’t be bothered, the misses throws up her hands and responds with more incoherent gibberish.
This verbal shorthand continues as we see the wife vacuuming in the living room where her spouse is reading the newspaper. Seemingly annoyed that she doesn’t get any help from him on cleaning chores, she babbles to him and he babbles right back, perhaps fed up that she’s interrupting his morning read with a noisy vacuum.
We get more exchanges of gibberish while the two are in the car driving and later when shopping for clothes.
Finally the couple is at the dinner table enjoying a beautifully prepared, home-cooked meal. The man looks down at the food on his plate and says to his wife adoringly in crystal clear English, “You got your hair done.”
“Yes, I did,” she smiles.
“It looks wonderful,” he says in earnest sincerity.
A voiceover then intervenes, relating, “Never underestimate the power of a good meal,” at which point the logo for the Albertsons chain of grocery stores appears.
“Gibberish” is one of four spots directed by Sean Ehringer of bicoastal Tool of North America for agency Dailey & Associates, West Hollywood.
The Dailey ensemble consisted of creative director Hugh Callahan, art director Darren Johnson, copywriter Mitch Obatake and producer Joe Stanley.
Jennifer Siegel and Brian Latt exec produced for Tool, with Jeff Tanner serving as producer. The DP was William Rexer.
Editor was Gordon Carey of Filmcore, Santa Monica.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More