This spot opens on the somber scene of a young girl in a hospital bed, accompanied by the sound of a vital signs monitor beeping as if her condition has worsened.
A team of doctors, nurses and technicians descend upon the room, at first we assume to tend to this seriously ill child. But instead they begin converting the sterile hospital room into her cozy bedroom at home, replete with bulletin board, computer, end table and even a telescope. Dad comes in and tucks his sleeping daughter in.
A voiceover relates, “Most vehicles can help protect you during an accident. We prefer to help you avoid one altogether.”
As the camera focuses on a 2008 Lexus RX, the voiceover identifies the vehicle which has “14 actively safe features.” A website address, ActivelySafe.com appears on screen for those who care to learn more.
“Hospital” is part of a two-spot package directed by Nicolai Fuglsig of bicoastal/international MJZ for Team One, El Segundo, Calif.
The Team one ensemble consisted of creative director Chris Graves, copywriter Dave Horton, art director Kevin Smith and producer Jennifer Weinberg.
The DP was Salvatore Totino. West Hollywood-based A52 handled visual effects which entailed some beauty clean-up and the seamless combination of multiple telecine passes.
Editor was Rob Van of Butcher Edit, Santa Monica.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More