We see a skateboarder making all the right moves on his board, performing a mix of classic and improvisational tricks. While this scenario sounds visually interesting, it’s not all that extraordinary with such maneuvers becoming passe to the seasoned extreme sports viewer.
However, the action in this spot is totally captivating in that the skateboard being ridden is another guy. Perhaps the most eyebrow-raising stunt is when the skateboarder leaps over a Mustang convertible, with his human skateboard passing beneath the car’s underbelly. The skateboarder then lands perfectly on the “board,” continuing to zip along in this bizarre two-person combo.
The tagline reads simply, “Sneaux, A darn good shoe.”
Stop motion animation director PES, who recently joined bicoastal Anonymous Content, created the film by animating human bodies–a stop-motion technique called pixilation–for the :30 promoting the skateboarding sneaker company.
PES directed the spot and served as animator along with Ivan Abel, who was also the DP of “Human Skateboard.”
The creative ensemble for agency Margeotes Fertitta Powell, New York, included creative director Luca Grelli, art director Kris Delaney, copywriter Mary Williams and producer Dan Kaplan.
Editor was Sam Welch of Homestead, New York. PES and Welch combined on the sound design.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More