Josh and Zim own the 48th largest auto mall in San Diego but aspire to be number one, a lofty position held by National City Mile of Cars. To show you how far they have to go to reach their goal, Josh and Zim have “41 feet of cars” by comparison–so much for their selection of vehicles.
But Josh comes up with a solution in this :15 titled “Mirrors”–part of the National City Mile of Cars “41 Feet of Cars” campaign. We see Josh holding several rear view side mirrors. As he moves them about, reflecting the few cars he has in the background, he gives himself the illusion that there are rows and rows of automobiles behind him.
“Have you slept?” asks his partner Zim in disbelief.
Unperturbed, Josh goes on a delusional rant. “Miles of cars, I can see ’em,” he declares.
The spot ends with a pan of the expansive lot on which resides the National City Mile of Cars dealership, which is “number one for a reason.”
Chad Einbinder of Attack Ads, Marina del Rey, Calif., directed “Mirrors” for agency NYCA, Encinitas, Calif.
The NYCA creative ensemble consisted of creative director Michael Mark, associate creative directors Travis Graham and Dave Huerta, writer John Benedict, art director Ian Jensen and producer Annie Pearson.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More