A man walks down a store aisle and fixates on the display of Manix condoms, looking at them longingly as if imagining what life would be like if he bought a pack. Indeed he lets his imagination run wild as we see a succession of scantily clad women in bed, and then one couple after another making out–some in the privacy of bedrooms, others in very public places.
All the action unfolds to the beat of the famed French can-can song. However there’s a price to pay for so much pleasure as we see directly related news coverage develop in various countries. One newspaper headline (translated into English) reads, “Manix condoms are being snatched up by the entire world.” We later see clips from TV newcasts throughout the world, with anchors reporting that no one is having sex without Manix condoms, another that the birth rate is taking a nosedive, followed by the report that there hasn’t been a single birth since the beginning of the year and that humanity is “headed for disaster.”
A bound bundle of foreign newspapers dropped off on the street for a newstand reveals a story headline about the fact that the 10 last remaining schools are about to close. Indeed scientists have deemed the situation hopeless as we then see more people humping seemingly everywhere. The climax: We see an aerial view of the world as it explodes into pieces.
Then we’re taken back to where we started–to the store with the guy checking out the Manix display. A parting message appears on screen: “Manix. More pleasure. More problems.”
Titled “Trop de Plaisir” (“Too Much Pleasure”), the spot was directed by Wilfrid Brimo via Paris-based Wanda Productions for CLM BBDO, Paris. (Brimo is repped in the U.S. by bicoastal Crossroads Films.)
The agency team consisted of creative directors Gilles Fichteberg and Jean-Francois Sacco, copywriter Alexis Benoit, art director Aurelie Marcellak and producer Valentine Bounaud.
Claude Fayolle and Jean Luc Bergeron produced for Wanda. The DP was Yves Kohen. Editor was Linda Attab of Wanda.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More