After collaborating in multiple capacities on a variety of campaigns for Altered.LA, Alejandro Márquez has joined its talented roster of directors. Originally from Guadalajara, México, Alejandro has made significant contributions to numerous critically acclaimed films and commercials and has displayed his versatility as a director across various genres. In 2010, Alejandro was selected as one of the winners of the “Ford Mustang Stories” branded competition sponsored by JWT and Filmaka for his film Down The Road. That experience gave him insight into the branded content arena which he has recently put to use with other brands like Energizer and Procter & Gamble. The trailer for Down The Road was broadcast on NBC and the short film was screened in various auto shows such as the Detroit Auto Show.
Additionally, Alejandro has directed commercials for numerous brands and his work has earned a Best Director nomination at the “Pantalla de Cristal” advertising awards, one of Mexico’s premiere media industry events.
Recently, his short film G.I. Jose, which he wrote and directed, received generous accolades in 2018; highlighted by the Industry Award Winner for Best Social Change Short Film at the University of Southern California’s First Look Awards, the prized Best Student Film award at “G.I. Film Festival” in San Diego, an event dedicated to revealing the struggles, triumphs, and experiences of service members and veterans through compelling and authentic storytelling.
Marcos Cline, Founder & E.P. at Altered.LA stated, “More and more clients are looking for authentic storytellers who have the ability to pick up the camera and shoot or edit their own material. Alex does this seamlessly without losing the focus on storytelling. We’re excited to bring a multi-hyphenate like Alejandro to the U.S. market. His experience on short form digital content as well as his focus on narrative storytelling, make him perfect for today’s trends in advertising.”
About ALTERED.LA
For creative minds looking to expand beyond the traditional, Altered.LA offers an alternative philosophy which values the multi-disciplinary approach. We create visual experiences across all platforms and mediums which elevate the human spirit, enlighten, innovate, and further our culture and artistic expressions.
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AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More