2019 is off to an incredible start for Spittn Image. Under the leadership of Executive/Creative Producer Melissa Ciampa, the multifaceted production company recently collaborated on the print campaign for the much-anticipated FX Networks’ limited series “Fosse/Verdon.” Featuring the story of legendary choreographer Bob Fosse and dancer-collaborator Gwen Verdon, the series stars Sam Rockwell and Michelle Williams. With this project, Spittn Image continues to amaze by helping to cultivate striking and evocative photography, which better enables a series to stand out in an increasingly saturated media environment.
Spittn Image Creative Director/Shawnette Heard also won an “Award of Merit” in the Best Shorts Competition for her newest short film “The Witching Hour.” Directed by Heard, the short is currently on the festival circuit.
Click here to view the trailer for “The Witching Hour”:
Early 2019 saw the official launch of Spittn Image Indie, headed by Heard with her first signing of in-demand Director/Choreographer Luther Brown. Brown has just choreographed episodes of the upcoming season of “Step Up: High Water” and the music video for Max Frost’s “Money Problems.” Most recently, Brown worked on the production of Gwen Stefani’s performance at the 2019 Dubai World Cup and her concert during 2019 Cathay Pacific/HSBC Sevens Festival in Hong Kong.
Trailer for “Step Up: High Water”
View on YouTube here: https://youtu.be/Uiv81xR1lbQ
“Money Problems” Music Video
View on YouTube here: https://youtu.be/1e3ab3uhs_c
Credits:
Project: FX Networks’ “Fosse/Verdon” print campaign
Client: FX Networks
President, Marketing & On-Air Promo: Stephanie Gibbons
SVP, Print Design: Todd Heughens
EVP, Special Projects & Production: Kenna McCabe
VP, Production & Special Projects: Elizabeth Knight
VP, Production & Programming: Julie Graham
VP: Print Design: Michael Brittain
Director, Production & Special Projects: Stephanie Machado
Director, Print Design: Todd Russell
Production Company: Spittn Image
EP/Producer: Melissa Ciampa
Photographer: Pari Dukovic
About Spittn Image
Spittn Image was founded by Executive/Creative Producer Melissa Ciampa and is co-headed by Creative Director/Director Shawnette Heard. Experts in producing truly integrated campaigns and shooting branded content projects for a variety of clients, Spittn Image is oftentimes called on to complete the theatrical, broadcast and print components of a launching campaign. The Spittn Image team finds and partners with reputable Directors and Still Photographers in the execution of films and music videos, as well as emerging and established music artists from all walks of life, choosing the right talent for each project. We align our passion for the arts with a commitment to giving back to the community, with a series of projects under the Spittn Image umbrella embedded with a strong social cause.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More