Ice sculptures melt, an inevitability that is put to good cause in this TV commercial in the American Legacy Foundation’s “Truth” anti-smoking campaign out of Arnold, Boston, and Crispin Porter+Bogusky (CP+B), Miami.
Directed by Nicolai Fuglsig of bicoastal/international MJZ, the :60 shows ice sculptures of women in an outdoors city setting on a sunny day. People mill about watching the sculptures, each of which has a baby doll inside as if nurtured in the confines of an icy womb.
The sculptures melt, with the woman’s heads and other body parts falling to the ground–but the most impactful sight is that of the baby dolls in peril, exposed and laid out.
A sign simply reads, “Over 30 children lose their moms to tobacco everyday.” A Truth website address then appears on screen.
The joint Arnold/CP+B team consisted of chief creative officers Pete Favat and Alex Boguksy, creative director/copywriter John Kearse, creative director Tom Adams, art directors Adam Larson, Lee Einhorn, Doug Pedersen and Keith Scott, copywriters Roger Baldacci, Pete Harvey, Mike Howard, Guy Rooke and Yutaka Tsujino, and producer Sarah Spitz.
Kate Sutherland produced for MJZ. The DP was Joaquin Baca-Asay.
Editor was Tom Scherma of bicoastal Cosmo Street, with special effects out of Brickyard VFX, Boston.
Composers were Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif.
Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie
When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More