Team Honored for Video that Celebrates Big Dreams and Helps Client Set New Fundraising Mark
Mode Project taps into the human experience in a way that captures minds, hearts, and awards. In recognition of the Chicago-based design and production studio’s outstanding work, the Academy of Interactive and Visual Arts recently presented Mode Project with a Davey Award.
The Academy’s members are visual arts professionals from leading media, advertising and marketing firms. Its 2018 Davey competition attracted thousands of entries from the world’s best small creative shops–the Davids who wield big ideas that more than measure up to the visual and interactive brawn of industry Goliaths.
Mode Project earned a gold Davey in the Charitable/Not-For-Profit Video category for its work with After School Matters, an organization that provides life-changing after-school and summer program opportunities for Chicago high school students. After School Matters called on Mode Project to create an inspiring video for the organization’s most important fundraiser, its annual gala.
Mode Project’s creative team developed and delivered the video from concept through delivery. As with all their clients, from start-ups to major brands, Mode Project established a true partnership with the After School Matters leadership team through the back-and-forth of creative conversations. Together, they identified the perfect voices for the story: two young men with big ideas and big dreams, supported by their dedicated mentors and the resources of After School Matters.
“We gain a deep understanding of our clients’ communication goals from the start of a project,” Mode Project Creative Director Brooks Ruyle said, explaining his team’s approach. “This understanding informs every subsequent stage of the project, ensuring that our work has relevance, focus, urgency and drive.”
As the After School Matters video reveals, the young men overcame the obstacles and eventually realized their dreams. More immediately, the fundraiser was a great success. “It is such a motivating and all-around wonderful experience working with Mode on our videos. Their entire team internalizes our vision and mission, and that’s why they are able to tell such impactful, personal, and moving stories about our work. This video in particular was the highlight of our Gala. I still have people comment to me about how they’ll never forget this story,” Michael Crowley, Senior Director of Communications and Policy at After School Matters, said.
The audience became totally invested in the story, too. In fact, they donated more than $3 million, to ensure that more young lives can be impacted, and in turn, more success stories can be told in the years ahead.
“We are honored to receive the Davey Award, and we are even more honored to receive the trust our clients,” Mode Project Principal Colin Carter said. “This marked our third collaboration with After School Matters for their gala fundraiser, and we’ve continued to work with them on other videos as well.”
A familiar narrative, freshly told, captures the essence of Mode Project’s mission: Believe in the power of storytelling, dream big, and do some good along the way.
- Learn more about Mode Project at www.modeproject.com
- Learn more about After School Matters at www.afterschoolmatters.org
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More
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