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    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1189 Views

    I don’t know who I am going to vote for in the presidential election next year, but I can get a better idea from the candidate videos that have recently started appearing.
        This week’s lead news story examines the subject, finding broadband video to be a major platform for political advertising this year. I’ve written about the subject before during past elections, but 2008 will be THE BIG YEAR for online political advertising, with video playing a major role in it because it provides candidates with the opportunity to tailor their messages and interact directly with voters. We will continue to report on political video activity in the weeks and months ahead. It will be an intriguing way to cover the election!
        This week’s iChat features a stimulating conversation with Pete Imwalle from RPA, a leading creative shop for broadband video. They have no political work to speak of, but if cars are your thing, RPA will take you for a ride in a Honda, with a crab as a spokesperson.
        Hey, don’t forget to keep us posted on the news you’re involved with. We want to know what you’re up to and what great broadband video advertising projects you’re working on. 
        iSPOT’s still new but we’re striving to get your vote as your favorite business publication!

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17  www.shootonline.com/go/ispot

    Category:News

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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