Andreas Link, a well-known European director, has signed with HSI Productions for commercial representation in the U.S. and the U.K. His affiliation with HSI marks his first-ever stateside representation.
“Andreas has a very eclectic style that will translate well to the U.S. market,” said Kerstin Emhoff, VP of commercials at HSI. “He has the ability to seamlessly move from humor and storytelling to dialogue to highly visual and back again. We’re looking forward to helping him build his reputation in this market.”
Link, a native of Germany, directed a Mercedes-Benz spot last year called “Crash” out of Springer & Jacoby, Hamburg, which aired during the Academy Awards telecast, piquing his desire to direct more stateside work. “I was attracted to HSI because as a director new to the states, I wanted to be with a strong company with a solid reputation,” said Link, who is currently mulling over several U.S. projects.
In the early 1990s, Link began his career as a photographer, working in fashion and advertising throughout Europe. He later shifted to live-action directing, first working in broadcast design by creating identities for several German TV networks and programs, before getting into commercials.
His credits include spots for clients such as Audi, BMW, Citroen, Panasonic, ARD, and Chevrolet.
HSI has offices in New York, Los Angeles, and London, and maintains the satellites HSI Animation, and Person Films.
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