StrawberryFrog NY Launches New 2019 Campaign for Crunch Fitness
Crunch Fitness, a brand renowned for fusing fitness and entertainment, worked with StrawberryFrog to launch a new marketing movement and advertising campaign on TV and digitally that takes a stand for fun in fitness and against the overly serious and boring work outs and gyms that plague our land.
This new multi-platform marketing movement by StrawberryFrog is comprised of both broadcast and social, the creative brings you into a world where Fitness is personified by extreme FUN. In one video, we see a hard body fitness fanatic being outmaneuvered by an unassuming guy who does pulls ups with his facial hair. In another, the talking belly button of a woman working out will be sure to give you a belly laugh.
“We're so excited to start 2019 with this innovative campaign to show everyone what fun you can have while working out at Crunch, while reinforcing our philosophy of ‘No Judgments’,” says Chad Waetzig, EVP of Marketing and Branding at Crunch. “Throughout our 30-year history, irreverent humor has been a part of our storytelling, and we continue that tradition with this new campaign. We want everyone to see that working out doesn’t have to be a drag.”
Known for Movement Strategy and Movement Marketing, Design and Advertising StrawberryFrog is specialized in inciting brand-fueled marketing movements. StrawberryFrog invented movement marketing which it has used it to grow the world’s most iconic brands including Heineken, Jim Beam, Pampers, Emirates Airline, Mahindra and SunTrust Bank.
"Why do advertising when you can spark a movement? Why settle for a pretentious workout with a crazy serious atmosphere when it can be a hell of a lot of fun?” says Scott Goodson, CEO of StrawberryFrog. "If you’re looking for quirky fun, join this Crunch movement, the diverse nature of the work is welcoming for everyone, regardless of shape, size, age, race, gender or fitness level. It says one thing: Crunch is here to help America join the fun.”
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1,300,000 members with over 300 gyms worldwide in 27 states, Puerto Rico and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe.
The TV and digital creative launches the first week in January and social will begin to rollout shortly after.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More