SYFY knows Comic Con is a fan thing, so who better to help them cover it than the superfans at New York’s content creation agency Black Spot?
SYFY and Black Spot headed to New York Comic Con this past weekend, marking an expansion of their Comic Con collaboration. Together, SYFY and Black Spot partnered to bring the SYFY voice and point of view through its NYCC coverage, topical news hits, and editorial coverage. Their goal? Growing and expanding the type of coverage and commentary SYFY WIRE is producing. The amplification gave fans the extra insight they crave into what’s happening at NYCC, a four-day phenomenon dedicated to fans of comic books, graphics novels, video games, anime, movies, television, and more, with celebrity appearances, panels, and sneak previews of the year’s biggest pop culture, entertainment events.
SYFY Creative Director Eve Penzer and Black Spot Creative Director Ian Collier brought together a team of extraordinary writers to brainstorm and write dozens of concepts for SYFY’s Comic Con leading coverage, providing SYFY WIRE with a template for all Con coverage for years to come.
“It was truly a collaborative enterprise between all the creatives at both SYFY and Black Spot to give the best fan experience for SYFY WIRE at New York Comic Con,” noted Penzer. “We knew that Black Spot had a shared vision and the expertise to execute the scale and scope SYFY WIRE hoped to produce and take to the next level.”
These new creative executions produced by Black Spot with SYFY WIRE’s editorial vision were a part of “SYFY WIRE from the Con,” the network’s primetime NYCC coverage from the convention floor. In their fourth Comic Con appearance, Black Spot’s team spearheaded creative, production, and post services for SYFY’s coverage of this fan-focused extravaganza, providing both the creative and production team services for the live stage, as well as overseeing post. With a creative and production unit of 35 and 6 editors, Black Spot delivered six pieces between 60 seconds and two minutes each and every day of Comic Con.
This collaboration marks the first time SYFY has worked this closely with an outside creative agency for one of the biggest genre events of the year.
About Black Spot
Based in Soho, Black Spot is a creative content agency. It offers award-winning ideation, strategy, and production to completion, editorial, design and in-studio services. Black Spot’s talented Creative Directors, Producers, Writers, Editors and Designers have won the gamut of accolades on behalf of clients such as NBC-Universal, USA Network, Syfy, Bravo, Nickelodeon, Comedy Central, BET, Spike, Food Network, PBS, IFC, Sundance and TBS.
