As a reflection of the rapidly changing entertainment industry landscape, Mob Scene, one of Hollywood’s leading entertainment marketing agencies for major motion picture studios, television networks, and streaming services, has named Adam Vadnais to the newly created position of Vice President, Digital and Social. Vadnais will spearhead the company’s Digital/Social Marketing Team. The announcement was made today by Thomas Grane, CEO, Mob Scene.
Before joining Mob Scene, Vadnais, most recently had been Vice President, Creative Content, at Lindeman & Associates. Earlier, he held marketing positions for such other noted Hollywood agencies as Buddha Jones, Herzog & Company and Trailer Park. In his new post, he will report to Mitchell Rubinstein, Mob Scene’s COO. During his career, Vadnais has worked with a number of top entertainment industry clients within the digital space, including HBO, Paramount, Netflix, Xbox, the Starz Network, and others.
Mob Scene’s Digital/Social Marketing Team will offer creative digital content to the agency’s film, TV, and streaming clients, along with social media strategy, copy, community management, and fan engagement.
Regarding today’s news, Grane said, “With Adam at the helm of our Digital/Social Marketing group, he and his team will have the ability to extend and enhance our capabilities within the social media spectrum beyond solely producing film and digital content for online distribution.”
Adds Rubinstein, “I’ve known and worked with Adam at several agencies during the past two decades. He and his team will help to diversify Mob Scene’s strength and background in production and marketing, as we move forward to create unique experiences for use on social and new media platforms.”
“It’s a great thrill to be joining the team here at Mob Scene,” said Vadnais. “Integrating our creative vision with Mob Scene’s expertise in production along with their post-production horsepower, positions us as an agency that leads the pack. I think the promise of our Digital/Social Marketing Team is that we are now able to maximize Mob Scene’s top-of-the-line production value across all channels, adding great strength to the digital and social media needs of our diverse client base."
About ADAM VADNAIS
Prior to joining Mob Scene, Adam Vadnais had been VP of Creative Content for Lindeman & Associates. There, he was part of the team that took home the “Agency of the Year” honor at the 2017 Clio Entertainment Awards. In his position with Lindeman, Vadnais had been leading the print agency’s efforts in extending their service offerings to clients, by adding in social/digital content, social strategy, motion graphics, and video production.
Working within the Creative Content marketing space for nearly 18 years, Vadnais began his career within the Home Entertainment division of 20th Century Fox. Later, he worked as a Supervising Producer at Trailer Park, where he helped launch next-gen content for numerous home entertainment platforms and mobile integration of creative content. He also held similar posts with 1K Studios, Herzog & Company, and Buddha Jones, before joining Lindeman & Associates.
About MOB SCENE
Mob Scene, the winner of eight 2017 Clio “Key Art Awards” for Excellence in Entertainment Marketing, is more than just a full-service Hollywood agency. The company, founded in 2006, is a creative destination with a passionate and collaborative environment that inspires imagination, cultivates top talent, and delivers premium service.
Mob Scene has diverse experience that spans advertising, branded integration, traditional film and television production, and post-production. The agency’s creative capabilities run the gamut: from short Instagram videos to 90-minute live broadcasts to complete 360-degree campaigns, as well as trailers, promos, documentaries, and unique, behind-the-scenes added value content. In addition, Mob Scene has also produced five television shows.
Recent Mob Scene projects have included work promoting such hit films as “Deadpool 2,” “The Predator,” “The Meg,” “Peppermint,” “Ready Player One,” “Wonder Woman,” “The Greatest Showman,” “Jumanji: Welcome to the Jungle,” “A Quiet Place,” “Bright,” “Murder on the Orient Express,” “Justice League,” “The Fate of the Furious” to name a few. Among the agency’s television projects have been campaigns promoting “Ozark,” “Orange is the New Black,” “Stranger Things,” “The Walking Dead,” “The Handmaid’s Tale,” and dozens more.
Mob Scene is located at 5750 Wilshire Blvd., Suite # 530, Los Angeles, CA, 90036. Phone is 323/648-7200. Please see: www.mobscene.com
