A man goes to a dealer to test drive a boat. However, his idea of a test run is hitching the boat to a truck and hauling it at breakneck speed down dirt roads before it careens into a car and then through the woods to finally settle in a lake.
All the while the boat salesman doesn’t bat an eye as if this is an experience to which he’s accustomed. As the boat floats gently on the water, the test driver says, “I’ll take it.” The boat dealer responds with a knowing “okay.”
A super appears on screen which simply reads, “Triumph. The World’s Toughest Boat.”
The spot was directed by Wayne Gibson of Mad Fish Films, Richmond, Va., for agency The Republik, Durham, N.C. Barry Landon executive produced for Mad Fish. The DP was Bunt Young.
The Republik creative team included creative director/copywriter David Smith, art director David Avis and producer Robert Shaw West.
Editor was Scott Witthaus of Greybox, Richmond.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More