Frame.io, the leading video collaboration platform, today launched Frame.io Masters, a new short film series that asks the world’s most sought-after filmmakers why they do what they do. In the inaugural installment, renown commercial director Mark Toia illuminates viewers with his journey from would-be starving artist to multi-award-winning director.
“Frame.io Masters was inspired by the many filmmakers we ourselves admire at Frame.io, individuals who have blown us away with how they’ve fostered collaboration in their filmmaking process. It was designed to promote and uphold the excellence in filmmaking these folks have exhibited over their careers in the industry,” says Emery Wells, co-founder and CEO of Frame.io. “Mark Toia launched his career off a $50 job and has since flown the world many, many times over. His story is the epitome of why any of us do what we do – to make a life creating art. We can’t wait for aspiring artists to dive deeper into his incredible journey, as well as the journey of many more Frame.io Masters to come.”
WATCH FRAME.IO MASTERS Episode. 1: MARK TOIA
Hailing from Australia, Mark Toia has worked with global commercial clients including Virgin Airlines, Jeep, Coca-Cola, Yamaha, Powerade, Mazda, and more. He’s one of the most in-demand commercial directors and will soon be adding feature film director to his portfolio of breathtaking moving imagery. Once told by a teacher that “art doesn’t pay,” Mark eventually found his way into filmmaking when he could no longer resist the urge to create. After being paid $50 for photos for a yachting magazine, the temptation became unbearable, his journey taking him from one paying job to another until his daydream became a successful career in commercial film.
The first episode of Frame.io Masters details Mark’s path to becoming a filmmaker, in his own words. Emery Wells explains, “We wanted Frame.io Masters to be delivered in the voice of the creator. These are personal stories, brought to life by having each filmmaker a part of the series make their own film, with no direction from us. It’s a manifestation of what Frame.io is all about – a collaborative effort that will serve as inspiration for aspiring creatives in every facet of the word.”
Mark’s massive body of work has continued to gain him recognition by big brands as well as a global network of talented creatives, with whom he’s been able to collaborate as his own star has risen. He says, “The [art of] filmmaking brings a great community of people together. But I’ve also been able to meet a lot of great VFX artists and freelance editors around the world, and that’s where Frame.io comes in. I’ve been able to set up a sort of virtual post-house working with Frame.io, and that has saved me so much time and money! I don’t need to have a building to house all of these people. Through all the folder procedures that we’ve set up, I can collaborate with editors and artists around the world.”
Read more about Mark Toia’s story on Variety.com and watch Frame.io Masters with Mark Toia to see stunning shots of his personal work and hear his story in his own words.
For media inquiries and to learn more about Frame.io Masters, please contact Megan Linebarger at contact info below.
About Frame.io
Frame.io powers the future of creative collaboration. Today’s leading media companies use Frame.io to streamline their video review and collaboration process with teammates, clients and a variety of other stakeholders. Frame.io is all about what happens before distribution, before you reach the finish line. They make getting there faster, smoother and more efficient with a single platform that works seamlessly across web and mobile. Frame.io for iOS is the winner of a 2016 Apple Design Award.
Frame.io is backed by industry heavyweights including FirstMark Capital, Accel Partners and Jared Leto. To learn more please visit www.frame.io.
