Cats are no good at math, but they sure know how to DJ – and they like to party (and reproduce!), which is why Ten envisions a no-kill nation for cats. Superlounge director Jordan Brady and the creative team at Northlich convey the message that “The Solution is Ten,” with a :30 and two :15 broadcast commercials, plus six social spots, all promoting the movement to spay, neuter and adopt felines. “The Solution is Ten” is the fourth round in this multi-year campaign, all directed by Brady.
Highlights of the new work include “Scooter is Ten,” marking the return of Scooter the Neutered Cat, who first appeared under Brady’s direction in 2014. With his 70s vibe, gold chains, turtlenecks and kitty swagger, Scooter was an instant phenomenon, racking up millions of views and spawning user-generated recreations in homage to the original.
“Cat Math” depicts a teacher struggling to get a roomful of kitties to grasp reproductive mathematics. Though clearly more advanced than one might expect, the cats are better off if people just remember that the solution is Ten.
“We keep going back to Jordan Brady because we know the work will get better, funnier, and markedly friskier,” said Creative Director Pat Pujolas. “The client asked whether this spot was even possible. Our response: Jordan Brady can do anything—with cats.”
“Northlich and I always push the creative to the limits, so having such a fun client with a great sense of humor makes Scooter this director's dream gig,” noted Brady, who sees no downside in being known as The Scooter guy. “Directing cats is a niche I am happy to fill. I'm the Fellini of felines.”
Sponsored by The Joanie Bernard Foundation, the Ten movement is designed to end feline homelessness and kill shelter executions across the United States. Said Deborah Cribbs/Board Chair, The Joanie Bernard Foundation: “We have too many cats reproducing, which means there are too many cats in our local shelters. Before the Ten Movement, the live-release rate was only 37 percent. Because of our efforts spreading the word on spaying or neutering, we’re now at 93 percent, according to the SCPE of Cincinnati.”
Learn more at www.TheSolutionIsTen.org.
About Northlich
Headquartered in Cincinnati, Northlich is a brand engagement agency that connects people with brands via advertising, marketing, PR, social and digital venues. Northlich, recently named “Top Agency in Ohio” by ADWEEK, specializes in health and wellness, consumer and retail.
About Superlounge
Superlounge is a boutique LA production company featuring award-winning commercial directors Jordan Brady, Andy Maser, Ben Giroux, Carlos Gutierrez, Jeannette Godoy, and Whitey McConnaughy. The company is presided over by Executive Producer/Partner Dave Farrell and Executive Producer Vicki Williams.
About Jordan Brady
Jordan Brady has directed more than 1000 national TV spots to date. As host of the popular podcast RESPECT THE PROCESS, Brady interviews as wide range of ad bizzers and filmmakers on a weekly basis. Last year, Brady completed his trilogy of documentaries on stand up comedy with I AM BATTLE COMIC, which followed Brady and a squadron of stand-ups to Afghanistan and Iraq, where he performed alongside working comedians for troops serving in the US Armed Forces. Brady’s new book, Commercial Directing Voodoo: Filmmaking Spells & Production Potions, serves as a complement to his popular Commercial Directing Bootcamp.
