Comedians Performed Live at Broad Stage Theater
Lisa Jane Vanderpump, philanthropist, entrepreneur and television star of The Real Housewives of Beverly Hills and Vanderpump Rules, was bestowed the Lily Tomlin Award for her exceptional dedication and actions on behalf of animals. The Lily Tomlin Award honors the achievements of a remarkable individual whose exceptional actions make a real difference in the world of animal welfare. Best known for her appearances on The Real Housewives of Beverly Hills, Dancing with the Stars and Vanderpump Rules, Vanderpump leads the fight against the Yulin Dog Meat Festival, where 10,000 dogs are killed in horrific ways and eaten. In response, Lisa produced a documentary "The Road to Yulin … and Beyond" exposing the torture that occurs during the annual Yulin Dog Meat Festival, which premiered last month on Prime Video. Lisa founded The Vanderpump Dog Foundation in 2016, a 501(c)(3) non-profit dog rescue organization that works on both domestic and international fronts to create a better world for dogs. Domestically, the Foundation opened the doors to their LA Rescue Center in 2017 and has since found homes for over 500 neglected, abandoned and abused dogs in the LA area.
The evening began with a star-studded VIP (Vegan Important People) Reception and red carpet followed by the “Wait Wait…Don’t Kill Me 2” comedy program. Melya Kaplan, Executive Director, Voice For The Animals, introduced the show. The West Los Angeles Animal Services spotlighted four precious dogs that were available for adoption. In addition, another dog named Lily, rehabilitated by Lily Tomlin, was on the carpet and is now well enough to be adopted. Lisa Vanderpump also brought her two pups Giggy and Puffy, along with the Vanderpump Rules team.
About Voice For The Animals Foundation
Voice For The Animals (VFTA) is a 501(c)(3), non-profit charitable foundation which is devoted to creating respect and empathy for animals through education, rescue, legislation, and advocacy. The organization was founded by Melya Kaplan in 1999 when she realized there was a dire need for a new type of animal protection organization with programs to empower people to help more animals. VFTA supports many programs that focus on animal protection, including an Animal Assistance Hotline, Rescue and Adoption, Working Cats, Helping Friends, Abuse Prevention, Humane Education, Feral Colonies, VFTA Worldwide, Animal Films, and the Elephants in Captivity Awareness Campaign. The Captivity is Not Conservation campaign is devoted to educating people about the plight of BILLY THE ELEPHANT and his life in captivity. Connect with the Voice for the Animals Foundation on Facebook, Twitter and Instagram.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More