New body of photographs showcases a "day in the life" of New Zealand sheep farmers and their herding dogs.
Photographer Tadd Myers has announced a beautiful new body of photographs captured during a recent trip to New Zealand. His New Zealand Sheep Farm Promotional Piece showcases a “day in the life” of these hardworking farmers, their sheep, and herding dogs in a beautifully designed 36-page folio. The front cover features a hand stitched wool fabric tag that is actually made from the same sheep featured in the piece.
“Our New Zealand Sheep Farm booklet began in May 2017 as a commissioned shoot by SH8 Merino to photograph five family-owned sheep farms located on New Zealand’s South Island. SH8 Merino is a co-op of farms located along State Highway 8 (SH8) in the central area of the South Island near the town of Twizel.”
“In order to document the daily life on these farms, we spent one full day shooting at each farm. I was so enamored by the country, the hardworking farmers we visited, and ultimately the images we captured that I decided to showcase them in a self-promotional piece. New Zealand is a relatively untouched and unpopulated country that has a diverse terrain of mountains and valleys which is ideal for raising Merino Sheep. Over the decades these farmers have worked hard to preserve their way of life in order to pass it on to the next generation. I’m excited to help share their story of hard work, tradition, and pride which they demonstrate every day,” Myers said.
The 36-page piece was printed in Dallas, Texas in March 2018 and will be mailed to more than 2500 contacts around the world.
Credits:
Photography: Tadd Myers Photographer TaddMyers.com
Creative: O&H Brand Design OHBD.com
Print Production: Ussery Printing UsseryPrinting.com
Paper: Mohawk Paper MohawkConnections.com; Clampitt Paper Clampitt.com
Retouching: Jeff Whitlock JeffWhitlockDigitalArtist.com
Farm Coordination: SH8 Merino
Fabric Tag: Global Merino GlobalMerino.com
About Tadd Myers
Tadd Myers is an award-winning photographer based in Dallas, Texas. He specializes in advertising, corporate, and editorial projects around the world.
Tadd Myers discovered photography through his father’s printing company in Houston, Texas where at an early age he began operating a printing press and working in the darkroom. His passion for photography led him to Texas A&M University in Commerce, Texas where he earned a BA in Photography with a minor in Computer Science. This combination of artistry and inquisitiveness is what drives Tadd to look beyond what’s in front of his camera to portray the story behind each image.
Tadd’s extensive client list includes advertising agencies such as Oxxford Clothing Co., Danner Footwear, Amerisource Bergen, 44 Farms, Atmos Energy, Lucchese Boots, New Balance Shoes, Wild Turkey Bourbon, Sears Craftsman Tools, Standard Meat Co., Titleist Golf, Trinity Industries, USAA, Pecan Lodge BBQ, and many more.
Active in the Dallas creative community, he served a three-year term on the board of directors for the Dallas Society of Visual Communications (DSVC), one of the largest creative organizations in the nation. He taught a photo-illustration course as an adjunct at Texas A&M University in Commerce.
Tadd and his wife, Rebecca, live just outside Dallas in Grapevine, Texas. They have two children, Noah (15) and Annalise (13).
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More