NEW DELHI -- (SPW) --

Prime Focus Technologies (PFT) has partnered with Microsoftto further strengthen its flagship CLEARTM Hybrid Cloud-enabled Media ERP Suite. CLEAR handles 1.5 M hours of content, and its extensive domain knowledge combined with Microsoft’s powerful Azure Cloud Services will create an intelligent, media-savvy cloud solution. The depth and breadth of this collaboration is designed to create new revenue streams for PFT by enabling it to develop new products and services for the Media & Entertainment (M&E) industry. PFT selected Microsoft Azure as its preferred cloud hosting platform to best implement CLEAR across geographies with extreme reliability, scalability, performance, and global accessibility powered by Microsoft.

“We are seeing an explosion in the creation and consumption of media across platforms around the world. PFT has been offering global media brands the platform to manage their value chain from development to distribution to archiving. By leveraging Azure, PFT’s is positioned to deliver even more innovative, scalable solutions through Microsoft’s global, secure, reliable cloud infrastructure and advanced AI services”, said Meetul Patel, Chief Operating Officer, Microsoft India.

With traditional revenues shrinking and costs increasing on the back of digital endeavours, this partnership will enable content owners to quickly and easily leverage the efficiencies, flexibility, and agility that the cloud provides—made possible by PFT’s flexible approach to virtualising business processes, content supply chain, and vision to build a connected enterprise. Microsoft Azure also enables innovation by the companies around new media workflows, new operational capabilities and, new business opportunities.      

The foundation of the alliance begins with the immediate migration of all consolidated data storage to Azure for uninterrupted service, before the migration of core CLEARTMMedia ERP to Azure coupled with Microsoft’s Cognitive Services. In addition, the companies will work in close cooperation on the overall go-to-market approach, which will help clients migrate to the cloud easily and more cost-effectively.

“Increasing accessibility and time to market for content creators is a necessity in today’s fierce and rapidly developing M&E industry. Our flagship product, CLEARTM Media ERP on Microsoft Azure will help M&E companies manage the content supply chain efficiently and create more time for the creative process by truly tapping into automation by CLEAR and agility of Azure,” said Ramki Sankaranarayanan, Co-founder and CEO, PFT.      

Combined with a full spectrum of capabilities and extensive media services available through 42 Azure regions across the globe—more than any other major cloud provider—Azure is exceptionally positioned to meet the needs of media enterprises and creative professionals around the globe. CLEAR allows M&E organizations to manage workflow orchestrations across the entire content supply chain on one system. It lays the foundation for streamlining content operations and helps M&E players enhance efficiencies across core processes like Acquisition, Review and Approval, Cataloguing, QC, Mastering, Distribution, Promos, and Localization. This exclusive capability by PFT will usher in extreme transparency across the content lifecycle, help automate business processes and lower Total Cost of Operations for M&E enterprises.

Visit Microsoft at Booth #SL6716 and Prime Focus Technologies at Booth #SL9605 at NAB 2018.

About Prime Focus Technologies
Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their TCOP by virtualizing business processes around content and managing the business of content better.

PFT works with major M&E companies like Disney, 21st Century Fox-owned Star TV, Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Tru TV, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon Prime, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.    

PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit: www.primefocustechnologies.com.

About Microsoft Corporation (India) Pvt. Ltd
Founded in 1975, Microsoft (Nasdaq “MSFT” @ Microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 8,000 employees, engaged in sales and marketing, research and development and customer services and support, across 11 Indian cities – Ahmedabad, Bangalore, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft offers its global cloud services from local datacenters to accelerate digital transformation across Indian start-ups, businesses, and government agencies. In 2016, Microsoft opened one of its eight Cybersecurity Engagement Centers in the country, to address security needs of both public and private sectors.

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