IDENTITY’s Philip Andelman directed trailblazing athletes who defy convention, define independence and inspire confidence for New Balance. The inspirational spot encapsulates the brand’s new global communication platform, “Fearlessly Independent Since 1906,” and reflects its heritage, commitment to quality and non-conventional values as an independent global sports company. New Balance brand ambassadors star in the adrenaline-fueled spot, including shortstop Francisco Lindor, lacrosse star Paul Rabil, soccer MVP Rose Lavelle, German football player turned manager Jürgen Klopp, track and field world record setter Brenda Martinez and “east coast legend” professional skater PJ Ladd. Set to the dynamic beats of the electropop track “Turning Heads” by indie experimental group NVDES, the spot features each athlete declaring their independence, overcoming obstacles and defining success through their unparalleled personas.
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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