A dynamic group of ad agency creatives and producers joined together to celebrate the holidays last week at an intimate luncheon, hosted by Durable Goods, Eleven, Pixel Power Post, Contagious LA and Smith & Western Sound. The luncheon included a picturesque cruise around Marina Del Rey on a private yacht.
The event was produced by the team at B Lush Creative and LISA G. & CO. Represents whose aim is to bring together top agency creatives, fueling new opportunities for collaborations within the community.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonaldโs, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And itโs not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. Thereโs a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, itโs surprising that sonic branding is often an afterthought in marketing plans. ย That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it โfits.โ Unfortunately, that may result in content that is in tune with whatโs trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More