Los Angeles-based boutique audio facility Pivot Audio was recently tapped by TBWAChiatDay to craft the perfect music to accompany the intimate yet powerful Gatorade spot “Sisters in Sweat,” starring Serena Williams and directed by Jaci Judelson of Tool of North America. In the spot, Williams speaks a message to her newborn daughter that is at once personal and universal, inspiring young female athletes everywhere to keep playing.
Led by music producer Guy Amitai, Pivot Audio designed a subtle lullaby-style version of Alicia Keys’ “Girl on Fire” to match the spot's intimate mother/daughter message and further underscore the theme of female empowerment. Amitai sought out a singer who would sound like a typical woman humming a lullaby to her daughter, rather than a polished professional singer. The stripped-down track was arranged by Roma Otto and recorded by Dana Winter at Pivot Audio.
“This project held a special importance for me as a father of a young girl with another one on the way,” shared Amitai. “The message was so touching and really struck a chord. With our exceptional female composer and musician duo of Roma and Dana leading the way, a stellar song as our basis, and great clients to collaborate with, this was a memorable project and we’re honored to have contributed.”
About Pivot Audio
Pivot Audio writes and produces original music for the moving picture. Based in Los Angeles and Amsterdam, Pivot works with advertisers and filmmakers to create the perfect sound for creative projects of all shapes and sizes. To date Pivot has completed hundreds of projects for the world’s top directors, advertising agencies, and brands. http://www.pivotaudio.com
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“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More