LiteGear Inc., designers and builders of LED lighting products for professionals in the Cinema, TV, and HD Video industries, made its first Pledge-a-Product donation to Behind the Scenes on the show floor at LDI 2017. Pioneers behind the popularization of flexible LED lighting for use in Cinema and TV lighting applications, LiteGear presented a check for $7750 representing a percentage of the profits from sales of their new flagship fixtures, LiteMat+ Plus, to support the charity.
The LiteMat+ is designed to offer soft yet controllable light for location or studio work. Available in 6 sizes, these bi-color fixtures are made of a composite of polypropylene and sheet aluminum making LiteMat+ one of the thinnest and lightest luminaires in its category. Learn more about LiteMat+ Plus.
Upon presenting the check, LiteGear CEO, Al DeMayo, stated “We are very proud to be part of such a great charity. The support for entertainment industry members is an admirable cause that LiteGear can really get behind.”
Tobin Neis of the BTS Foundation Board of Directors commented, “Behind the Scenes is thrilled to have LiteGear as a part of our Pledge-a-Product program and for their first year they and their customers have made a wonderful contribution that will go far to help entertainment technicians in times of crisis.”
The Behind the Scenes charity provides entertainment technology professionals who are seriously ill or injured with grants that may be used for basic living and medical expenses. For more information about Behind the Scenes, to donate, or to apply for a grant, visit www.behindthescenescharity.org.
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“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More