The 38th Annual News and Documentary Awards were held October 6th in New York
Edited by Marco Perez of bicoastal Union Editorial, CNN “Why We Go” has been honored with the Emmy ® Award for Outstanding Promotional Announcement at the 38th Annual News and Documentary Awards held October 6th in New York. The spot is part of the network’s “Go There” brand identity campaign. Since its 2014 launch, the campaign has showcased the unique ways in which CNN gathers and tells a story. This year’s brand anthem builds on that theme with an authentic glimpse of how and why CNN journalists choose to go.
“Why We Go” – a SHOOT Magazine Top Spot from June 2, 2016 – takes us behind the scenes with the CNN News team as report on the deeply emotional story of refugee camps in Greece. We follow Wolf Blitzer and Senior International Correspondent Nima Elbagir from the moment they get the call from the CNN News Desk until the story goes to air. The project, which shot in three countries, includes :30, :60 and :90 versions (The :90 appears on the CNN website), and was directed by Klaus Obermeyer.
About Union
Union Editorial has offices in Los Angeles, New York, Austin, and London, where it maintains an alliance with Marshall Street Editors. The company also develops and produces original content, in partnership with Killer Content companies through its Union Entertainment Group banner. Other Union companies include Platform, a creative and advertising solution for the gaming industry; and Resolution, a visual effects boutique specializing in commercials, features and gaming. Union is presided over by Partner/Managing Director Michael Raimondi in LA, Partner/Executive Producer Caryn Maclean in NY and Partner/Executive Producer Rob McCool in Austin. The Union roster is comprised of Partner/Editors Jim Haygood, Einar, Jay Friedkin, Sloane Klevin, Marco Perez, and editors Christopher Huth, Nicholas Wayman-Harris, Rachael Waxler, Daniel Luna, Jason Lucas, Kevin Ray, Laura Milstein, Eric Argiro, Karen Kourtessis, Zach Kashkett, Andrew Doga, Paul Plew, Jinx Godfrey, Ben Longland and Nico Alba as well as select projects with Tim Thornton-Allen, Matt Chesse, John Mayes and the Marshall street roster.
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Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More