MIAMI -- (SPW) --

Cinelatino has just unveiled a comprehensive rebrand featuring a new on-air graphics package and an expansive color palette system to reinforce the network’s position as the leading Spanish-language movie channel.

“We continue to acquire and program the best movies for Spanish-speaking audiences from the top content producers in the world, offering the largest inventory on the market,” said James M. McNamara, Vice Chairman of Hemisphere Media Group, Inc., Cinelatino’s parent company. “As the leading Spanish-language movie network for the past two decades, we felt it was time to refresh our look to reflect the high quality of our content and reinforce our continued position as the #1 destination for Spanish-language movie lovers.”

Cinelatino lightened the channel ID, adding a subtle 3D feel to evoke more depth and a sense of environment. The network expanded its color palette to clearly communicate its different blocks, dayparts and genres.  

The channel rebrand was led by Carolina Bilbao, Executive Creative Director of Cinelatino, who commissioned 2C Creative (“2C”) to execute the graphics package.

“Our new identity reinforces our premium and fresh offering and communicates our diverse programming in a clear, warm, and organized way,” said Bilbao. “The ID’s are spectacular, with 3D animations that celebrate our movies, stars and genres, emphasizing the cultural pride that our brand instills in our viewers. Cinelatino is the only channel in the U.S. where you can see the best movies from the entire region, during a time when the film industries in Mexico, Colombia, Peru, Dominican Republic, Honduras, and many other international countries, are thriving.”

“The most interesting part for me was watching the project gestate from initial conversations and design concepts into a fully integrated system that spread across the entire network,” said Bob Cobb, 2C’s Executive Producer, Graphics. “This was a very dynamic project with a lot of moving parts, so it was truly rewarding to see everything come together in the end.”

Bilbao tapped Edison Music’s David Baron, one of the top composers for television branding, to create a more premium, symphonic music package that paired well with the network’s new graphics.

The network launched in Mexico in 1993 and in the U.S. in 1999. Cinelatino is available across the United States on all major cable, satellite and telco providers.