"Morning Ready," "Weather Ready," and "Always Ready" Market Exclusive Promo Package Engages and Empowers Audiences Throughout the Day
Stephen Arnold Music, the World Leader in Sonic Branding, has announced the launch of “Ready.” Featuring multiple themes of “Morning Ready,” “Weather Ready” and “Always Ready,” the campaign is the latest in a series of comprehensive audio and video offerings from Stephen Arnold Music, providing local TV stations with a cost-effective marketing toolkit.
“Ready” provides stations with full 360-degree coverage of a station’s strongest brand silos – morning, weather and news. It engages viewers across multiple platforms, empowering them to be prepared throughout their day. Optimized for broadcast, mobile, online, and social media, “Ready” pairs three versions each (Always, Morning, Weather) of two memorable original songs combined with relevant video, reflecting the confidence viewers feel by being 100% ready for whatever comes their way.
“Audiences today interact with their favorite local station in so many ways – via their phone, online, and across multiple social media channels,” Chad Cook, Vice President, Creative for Stephen Arnold Music, says. “The diverse messaging of ‘Ready’ creates a comprehensive connection between stations and their audiences, anytime and anywhere.”
Featuring different verse/chorus/bridge lyrics within addictive pop songs, the multiple themes of “Ready” allow stations to evolve their campaign, with staged rollouts of “Morning,” “Weather” and “Always” over months or years. All versions of the song packages include Full Song/60s/30s/15s/10s/IDs, along with full sing, donut, tag and instrumental mixes, plus an instrumental “Severe Weather” theme. Stations can also collaborate with Stephen Arnold Music on custom lyrics for their market.
Following the success of previous integrated campaigns such as “Everywhere I Go” and “Waking Up My Day” from Stephen Arnold Music, “Ready” is oriented from the viewer perspective. The lyrics and imagery focus on feeling fully prepared by their local station for the fast-changing developments of each day. From “Always Ready:” Whatever's making headlines/Whatever's going on in the world outside/Yeah ya keep it coming on time/Ya keep me in the know anywhere I gotta go/And as long as you're within my reach/Yeah ya give me everything I need…/I'm always ready/Anytime anywhere/I’m always ready.”
As the World Leader in Sonic Branding, Stephen Arnold Music has helped define the brand identity for such clients as CNN, Fox, ESPN, AXS TV, CCTV, and local stations in 75% of all US TV markets.
Click here for more info about Stephen Arnold Music’s new “Ready campaign: http://stephenarnoldmusic.com/ready/
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. Click here for more info about Stephen Arnold Music:
http://www.stephenarnoldmusic.com
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More