5 Short Films Show Off Rogue Sport’s Tech/Lifestyle Amenities
Director Tim Damon recently went Rogue, as in Nissan Rogue Sport, in five short films highlighting the SUV’s tech/lifestyle amenities for agency Designory.
Tech Emphasis
Each of the five short films emphasizes the SUV’s tech and lifestyle features, with a focus on safety. “It’s about safety, security and flexibility,” says Damon. “Advertising for passenger vehicles has shifted over to tech and conveniences that work. Sensors and cameras look ahead, behind and all around you. We’re experiencing a golden age of tech as applied to cars.” In the past year, Damon has directed spots and short films highlighting tech features for many brands, including Lexus, Infiniti, Subaru, Lincoln and Cadillac.
Going Rogue
Each minute plus short focuses on special Rogue Sport virtues, beginning with a film that emphasizes tech that connects. The story begins with driver and friend finding out that their favorite band (fictional group THE PRINDLES) are playing in town. Thanks to the Rogue Sport’s Bluetooth connect technology, the duo make short work of securing tickets and dinner while enroute to the venue.
The Sport Of It
The Rogue Sport has a lot of amazing amenities, something Nissan wanted to highlight and demonstrate. “Some features are simple, such as a configurable cargo area and cup holders,” says Damon. “Other technologies are more complex and require visual demonstration.” Damon was referring to the Rogue Sport’s Sports Steering, Intelligent All-Wheel Drive, Active Ride control and other advanced “stay-safe” features explained in each film.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More