New Consulting Practice Delivers Audience-Inclusive Business Strategies
BARU Marketing + Media, an integrated marketing and media agency, has launched a new consulting division, ATTUNE Insights.
ATTUNE’s focus is on driving audience-inclusive strategies for today’s culturally diverse marketplace with an emphasis on the intersection of business and digital technology. ATTUNE’s practice areas currently include: Emerging Trends & Insights, Market Entry Guidance, Revenue Enhancement and Cultural Intelligence.
Amidst digital advancements and rapidly growing diverse populations, the ATTUNE team will help clients keep pace and identify growth with an array of data analytics and strategic solutions across the dynamic cultural landscape. Elizabeth Barrutia, a 20 year veteran and established marketing and media thought-leader, will serve as ATTUNE’s Principal Consultant.
BARU has long-provided strategic insight to major brands in entertainment, retail, packaged goods and spirits. The recent demand from clients to stay ahead of evolving cultural shifts and narratives necessitated the need to build out a separate consulting unit. With the agency’s recent growth fueled by an AOR win for Treasury Wine Estates and breakthrough digital campaigns for Viacom and NBC/Universal, the timing proved to be ideal for launching ATTUNE Insights as a separate and dedicated division.
“The face of the American consumer is rapidly changing and the growing market need for an “audience-inclusive” approach prompted the launch of our dedicated consulting division,” said BARU CEO and ATTUNE Principal, Elizabeth Barrutia. “We are among the very few who have the insight and experience to help C-suite clients innovate and bridge the cultural divide.”
ABOUT ATTUNE insights
ATTUNE Insights is a consultancy creating audience-inclusive strategies for today’s marketplace. With an emphasis on digital, technology and innovation, ATTUNE helps brands in a wide range of industries discover new growth opportunities amidst shifting consumer trends and demographics.
About BARU
BARU is an integrated marketing and media agency specializing in audience-inclusive brand building. The agency has well-established expertise in entertainment, travel & leisure, food & beverage, kids & family and financial services. BARÚ accounts include: Treasury Wine Estates, Del Real Foods, AAA, Viacom, Warner Bros., Walt Disney, ABC, Universal Studios Hollywood, PBS, and many more. www.baruad.com
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
Simian (