This animated spot thrusts us into the middle of a video game with race cars dashing about, trying to outmaneuver each other on the track. The action is hot, heavy and fast paced–until the doorbell rings, causing the presumably teen player to put the game in “pause” mode and leave the room.
But rather than stay frozen in time, the virtual drivers decide to take a break and get out of their high performance cars. One driver even has to jump down as his car has been “paused” in mid-flight. The drivers remove their helmets and head for the locker room, departing their video game style environment They then change into their street clothes and make their way out to the parking lot, which is full of Peugeots.
A male driver gets into his Peugeot 407SW and drives off–the frenetic, fast paced music we heard when he was on the race track now gives way to a tranquil, pleasurable score as he enjoys a leisurely trip behind the wheel of his 407, which is also a high performance vehicle with its state-of-the-art Hdi engine.
However, complete escape from the video game vibe isn’t quite attainable. He stops the car to let a pedestrian cross the street. Turns out it’s a robotic creature pushing a stroller carrying a robotic toddler.
An end tag reads, “Playtime is over,” accompanied by the Peugeot 407SW logo.
“End of Game” was directed by Antoine Bardou-Jacquet of bicoastal/international Partizan, with 3-D production provided by visual effects house Buf, Paris. Agency was BETC Euro RSCG, Paris.
The BETC Euro RSCG creative team consisted of creative director Remi Babinet, art director Eric Holden, copywriter Remi Noel, producer Damien Fournier-Perret and music supervisor Christophe Caurret. Also producing was Simon Chater-Robinson, who’s with parent ad shop Euro RSCG Worldwide.
Editors were Bardou-Jacquet and Buf’s Stephane Pereira.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More