Offspring Agency, an Austin based creative agency, recently partnered with post production studio Foundation Editorial to direct and edit for Dell Children’s Child Abuse Resource and Education Programs (C.A.R.E) new campaign.
“We wanted to create a campaign that focuses on what to do when you recognize abuse and how to report it, making the community's role more visible while inspiring action on behalf of children", Lauren Bayne, Offspring’s Founder and Creative Director remarked. "Having worked with Foundation previously on our SafeKids campaign, I knew Jason and his team would nail it as usual. His decision to bring a dramatic cinematography style to these spots was a brilliant way to set the mood and tone. I especially like working with Foundation because the work goes from the set, to post, with Jason’s leadership the whole time, which is a value-add to the process because it streamlines any questions about shots we have, story structure, etc.”
Mary Alice Warner, Clinical Program Manager said, "Foundation Editorial and Offspring Agency helped the Dell Children’s C.A.R.E. Program to create three PSAs for child abuse prevention, driving the viewer to report abuse to the Texas Abuse Hotline. With Jason and Lauren’s amazing partnership, we were able to produce messages without frightening statistics and depressing images. We changed the emphasis from the problem to the solution, focusing on what to do when you recognize abuse and how to report it and made the community’s role more visible to inspire action on behalf of children. Instead of stigmatizing child abuse, we concentrated on increasing awareness, engaging the community, and inspiring action for child abuse awareness and reporting. This was the CARE team’s first time creating PSAs, and we couldn’t have had a better experience."
“We worked hard with Offspring Agency and Foundation Editorial on our Safe Kids Austin campaign, to create a subtle and positive message focused on preventing unintentional childhood injuries." Said Stewart Williams, Injury Prevention Manager. "From this experience, it seemed a natural fit to connect the Dell Children’s CARE Program to Offspring and Foundation to work on an intentional injury project. Together we were able to deliver a community call to action to put an end to child abuse. The intention was not to create a piece that would shock viewers, but rather communicate how vulnerable children are to abuse and how desperately they need the community to be a voice for them. Getting a community to respond and be a voice can have a significant impact on a child’s future. Jason captures this positive result by creating an urgency for our community to act when they suspect abuse.”
“When I got the call from Lauren to work with on this project, I didn’t have to think twice about it.” said Jason. “Working with Lauren is always a great experience for all of us at Foundation. To me, this campagin is not only meaningful and emotional, but personal on many levels. I can't imagine what they see and go through on a daily basis. Stewart and Mary Alice have always been so helpful and great clients to work with."
Dell Children’s CARE (Child Abuse Resource and Education) Program exists specifically to ensure that the kids we see in our clinical settings are safe, healthy and not in abusive situations.
The CARE Program serves as the clinical consult service for child abuse at Dell Children’s Medical Center of Central Texas. The CARE team provides medical and psychosocial assessments of children in whom abuse and/or neglect is suspected. The team evaluates for a broad spectrum of child maltreatment, including physical abuse, sexual abuse, medical child abuse and various types of neglect. The team’s goals are to ensure that children are safe and healthy and that child maltreatment is identified and managed appropriately.
About OFFSPRING
Founded in 2015 in Austin, Texas, Offspring partners with purpose-based brands who value the family demographic while creating original, creative content to help spread their message. http://www.offspring.agency
About FOUNDATION EDITORIAL CO.
Foundation is a full service boutique and a one-stop destination for direction, production and editing. The company’s portfolio includes broadcast commercials, PSAs, digital media, documentaries and films. http://foundationedit.com
