International production company Papaya Films was recently tapped by new creative agency Mrs & Mr to launch a new campaign for Estée Lauder’s Double Wear makeup. Directed by Papaya’s Marysia Makowska, the campaign includes :30 and :15 cuts for Facebook and Instagram, and shows the makeup’s longevity no matter what chaotic situations may arise.
The concept from Mrs & Mr bucks conventional ideas in the beauty category, instead focusing on hectic and imperfect moments to give the spots a modern and relatable tone. Behind the scenes, the production was unique with two husband-and-wife teams on board: Mrs & Mr CCO and CEO Kate and Daniel Wadia, and director and DP Marysia Makowska and Todd Antonio Somodevilla.
“Our agency partners were incredibly detail-oriented and had exceptional creative vision, and it was a pleasure working together to build this campaign which really looks and feels different from traditional beauty ads,” said Makowska. “In a three day shoot with a lot of moving parts between props and costumes, the clear concept and great support from Papaya’s production team helped everything go smoothly.”
“Beauty brands strive to project perfection at all times, and we wanted this campaign to feel more realistic and approachable,” explained Kate Wadia. “Showing these common chaotic moments alongside the makeup illustrates that Estée Lauder can help women feel confident and unflustered all day, no matter what. Papaya Films and Marysia were fabulous partners in executing that vision.”
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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