A young blonde woman gets ready to go out for a jog. She ties her shoes, then heads for the bathroom to wash her hands. She looks up into the mirror and sees the reflection of an older, gray-haired woman.
About to leave her house to hit the road, the jogger glances into a hallway mirror–staring back at her in the reflection is an African-American woman.
The would-be jogger then boards a bus–a brunette is seen reflected in the glass of its door. Taking a seat, the reflection in the bus window reveals a bald woman in a scarf.
Next we see the jogger off the bus and waiting on a street corner. Supered on screen is the sentence, “You just don’t run for yourself.”
A truck carrying glass panes crosses in front of her, and all the women shown in the reflections throughout the spot–as well as many more–are seen standing alongside her in the panes’ reflection.
A second sentence simply reads, “You run for everyone affected by breast cancer,” as she jogs into Central Park towards the entrance of the Susan G. Komen Breat Cancer Foundation’s New York Race for the Cure.
Supers inform us that the New York City race is set for Sept. 10, and that to register for the fundraiser, we can log onto www.komennyc.org/race.
The pro bono spot was directed by Maurice Marable of bicoastal/international Believe Media for agency Strawberry Frog, New York.
The Strawberry Frog ensemble consisted of executive creative director Kevin McKeon, copywriter Josh Greenspan, art director Melissa Lin and freelance producer Letitia Jacobs.
Liz Silver and Luke Thornton executive produced for Believe, with Emily van Nierop serving as production manager and Gary Romano as producer. The DP was Tim Ives.
Editor was Geordie Anderson of Bluerock, New York. Caryn Maclean produced for Bluerock. Colorist was Billy Gabor of Company 3, New York.
Maryanne Lauric and Minday Dubin of Framestore, New York, were Flame artists, with Talia Marash the roto artist. Satuoko Linuma produced for Framestore.
Audio post mixer was Gerard Collins of Blast, New York. Sound designer was Brent Asbury of bicoastal Singing Serpent with Rafter Roberts the creative director and Jack Bradley the exec producer.
Principal actress was Amanda Randall.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More