This promo thrusts us into a home shopping channel-style segment in which two hosts are hawking a deep freezer. The only twist is that the Freezzz 2000 is good for more than just storing food–it can also hold two full corpses.
We then see two bodies in the deep freeze, with enough room left over to accommodate some frozen desserts, veggies and fries. The treats make the freezer a great kids’ raiding place for snacks, says the cheerful male host.
His female companion then introduces us to a satisfied customer as we cut away to a street wise hoodlum-type, who relates, “Bodies are a real hassle. But with the Freezzz 2000, I can quickly freeze a body until I have time to throw it into a lake.” All the while, we see the guy’s cohort pulling a corpse out of a car trunk and dumping it into the deep freeze.
Back to the studio, where the Home Buying Network program informational screen borders contain a toll free phone number, a reduced price ($899.96) and a recap of the product’s virtues (capacity for two full corpses, energy efficient, freezes quickly). The spot then cuts to a supered message against a black backdrop: “If we had to make a home shopping show, this is how we’d do it.”
A logo appears for 13 Eme Rue, a French suspense and action channel.
“Freezer” was directed by Trevor Cornish via Spy Films, Toronto, and Hamster, Paris, for Euro RSCG, Paris. (Cornish is repped stateside by TWC, Santa Monica.)
The Euro RSCG team included copywriter Oliver Couradjut, art director Remi Tricot and producer Virginie Chalard.
Luc Frappier executive produced for Hamster, with Peter Oad serving as line producer. The DP was John Lindsay.
Editor was Andy Ames of Panic & Bob, Toronto.
Principal actors were Ryan Kristy, Wolfgang Guembel, Brian Suke and Simon Smith.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More