By Carolyn Giardina
VENICE, Calif. --Bicoastal Spot Welders has added editor Lucas Spaulding to its editorial team.
Spaulding started his career at Hal Riney and Partners (now Publicis & Riney) in San Francisco where he worked in the production department. From there he spent brief stints at Mad River Post (San Francisco) and V2 editing in New York before landing a job at Mackenzie Cutler, New York. Spaulding spent six years at Mackenzie Cutler working for clients such as Fed Ex, Fox Spots and Heineken. At this point, the native Californian decided to move back to the West Coast and came aboard bicoastal Cosmo Street. He then most recently shifted to bicoastal Bug Editorial.
Spaulding explained that it was at Mackenzie Cutler where he spent key years developing his editing craft, and not surprisingly, his career went on a comedic path. “It’s how I grew up,” Spaulding said. “I like to do other things — but I enjoy helping make people laugh.”
Looking back at his work and experiences, the editor said, “I’ve been really lucky to work at good places and with good people.” Among his favorite jobs was Fed Ex’s “Great Idea,” helmed by Frank Todaro (then of bicoastal/international @radical.media, now of bicoastal/international Moxie Pictures) via BBDO New York, which shows a humorous business meeting during which a boss swipes an idea from an employee. Also during that time, Spaulding cut Budget’s “Skating” for Cliff Freeman & Partners, New York–in which decision makers consider having Budget employees move faster by working on roller skates.
Another favorite, from Cosmo Street, is Wrigley’s “No Dummies”, directed by Craig Gillespie of bicoastal/international MJZ for BBDO New York, which features a dummy in a CPR class that comes to life to make off with a student’s Juicy Fruit.
Spaulding feels he has found a great fit at Spot Welders. “I really have a lot of respect for the editors there, I knew [Spot Welders CEO] David Glean, and when I went to the office, it clicked.”
Spaulding joins an editors’ roster that includes Scott Chestnut, Damion Clayton, Ben Darling, Robert Duffy, Dick Gordon, Haines Hall, Jim Haygood and Michael Heldman.
The talent is represented by Resource in the West and Midwest, and New York-based Zeigler Management handles the East Coast.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More