A man, disappointed over his girlfriend moving on, talks to her on the phone. Trying to be civil yet wincing as he speaks, he “asks” his girlfriend about her new guy or “bloke.”
The camera cuts to the gal, who’s on the couch with another hot-looking chick. Turns out she left him for another woman.
The guy’s ex-girlfriend replies on the phone, “How long have you got?” Indeed she has a long story to tell, at which point a voiceover informs us that Vodafone customers can talk up to 60 minutes while paying for only three minutes. The deal is part of Vodafone’s “Stop The Clock” promo campaign.
Titled “Affair,” this spot is one of several :15s cut from the same conceptual cloth. All the spots were directed by David Lodge of Outsider, London, for JWT London.
The core agency team consisted of art director Kevin Baldwin, copywriter Mick Brigdale and producer Dean Baker.
Toby Courlander and Robert Campbell executive produced for Outsider, with Garfield Kempton serving as producer. The DP was Colin Watkinson.
Editor was Mark Edinov of Peepshow, London. Colorist was Matt Turner of Framestore, London. Audio post house was 750mph, London. Principal actors were Cheryl Isherwood and Tony Hurst.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More