Think of those female models on long-running TV game show The Price Is Right as they stand by and frame, if not romance, such prizes as automobiles, hot tubs and side-by-side refrigerator/freezers.
Now picture those same-style models accompanying regular people in everyday life. We see one model next to a window washer, her arms extending toward the worker. Also in the picture is another woman who’s smoking sans a game show model.
In the subsequent scene, a game show model is on a lift with a construction worker. Other models escort people off of and onto a stopped bus.
We see models standing next to a seated couple at an outdoor Cafç. Another model walks off with a waitress. At a nearby table, there’s no model accompaniment for a restaurant patron who is smoking.
Next, there’s a model for each family member who gets out of a parked minivan. Ditto for an executive outside an office building–but not for a nearby smoker.
A voiceover explains, “Maybe if nonsmokers were easier to spot, we’d all recognize that the fact is that nearly 80 percent of us don’t smoke.”
As we see models alongside pedestrians in a teeming city street intersection, a super appears that reads, “Debunkify more myths.” The voiceover relates, “Everybody smokes–not quite.”
An end tag is written across the closed back doors of a van: Debunkify.com, sponsored by the Ohio Tobacco Prevention Foundation.
Titled “Game Show Models,” the spot was directed by Vance Malone via bicoastal/international Hungry Man for Cincinnati agency Northlich. Malone recently came aboard Hungry Man, having earlier been at Food Chain Films, Portland, Ore.
Stephen Orent and Tom Rossano executive produced for Hungry Man, with Caroline Gibney serving as head of production and John Marx as line producer. The DP was Marc Greenfield.
The agency team consisted of art directors Carey McGuire and Carey Warman, copywriter Jeff Warman and producer Diane Frederick.
Offline/online editor and visual effects artist was Tate Webb of Red Echo Post, Cincinnati. Colorist was Lynette Duensing of Filmworkers Club, Chicago. Audio post mixer/sound designer was Jay Petach of Sound Images, Cincinnati.
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More