From in-person to now online communication–that’s the transition that will ensure that dialogue among commercial producers from around the world continues year-round so that issues can be addressed and notes compared on a real-time basis. This plan crystallized and gained approval at the third annual World Producers Summit held by the Association of Independent Commercial Producers (AICP) and the Commercial Film Producers of Europe (CFP-E) last month during the International Advertising Festival in Cannes.
The Cannes session brought together 89 commercial filmmakers from 28 countries. The participants, all significant stakeholders in production houses, exchanged ideas and considered issues they have in common. But just as, if not more, importantly, they agreed to continue their discussion using an online international bulletin board.
AICP president/CEO Matt Miller dubbed the dynamic as a World Producers E-Summit. “Our intent is to always have a channel open so that producers from around the world can engage in meaningful dialogue and exchanges about their concerns and industry issues,” he said.
For example, the subject of WPP-owned production shop Plush was discussed at length during the half-day Cannes summit, according to Miller and CFP-E president Francois Chilot. It’s a topic that figures to generate plenty of follow-up online. Plush competes with independent producers, yet relies primarily on directorial talent from production companies around the world. This is in sharp contrast to generally failed agency in-house production entities of the past, which recruited their own exclusive lineups of staff directors.
World Producers Summit participants expressed concern over the precedent being set by Plush and the impact such a business model could have on the production process and the ability of independents to compete fairly. Most of that impact has been felt Down Under. But a number of producers outside Australia said they had interactions with Plush, demonstrating the reach such entities could have. Most contended that their experience was negative and counterproductive for the advertiser.
As exemplified in Plush, what goes on in one corner of the world has the potential to impact the business at large in today’s global marketplace. Thus, reasoned the AICP and the CFP-E, it’s imperative for producers around the world to update each other, compare notes and share concerns and ideas on a regular basis–not just at an annual face-to-face gathering, which will continue at Cannes.
The online discussion board is being hosted at AICPtalk.com. The hybrid blog/chat room/bulletin board had been put through its test paces prior to the World Producers Summit. The board facilitated exchanges among producers who offered input as to what issues and developments were of particular concern to them, helping to set the agenda for last month’s in-person Summit.
Other points of discussion during the recently concluded Summit included the possibility of establishing global guidelines relative to basic business practices and expectations, and the ways in which production companies work. Though nothing concrete emerged out of initial dialogue on that topic, Miller said the clear consensus was that eventually putting such guidelines in place would be “a good idea.”
Also discussed during the Summit–and what could emerge as blogging fuel–was production companies sharing bad business practices they have encountered in the marketplace. “As production houses, clients and advertisers start to work more globally, this sharing of experiences and information could prove valuable,” assessed Miller.
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More