Promos for primetime broadcast network series don’t normally skew towards dark humor. But this one for CBS’ Ghost Whisperer most definitely does.
A nerdy-type guy finds himself drawn to something that his roommate is watching on the living room TV. The prime magnet drawing the hapless soul to the boob tube is the fetching Jennifer Lowe Hewitt, star of Ghost Whisperer.
Unaware of the show, he asks his roomie what it’s about. The roommate explains it’s a series in which Hewitt “hangs out with dead people.”
Immediately the smitten nerd dives headfirst out the apartment window, falling several stories to land face down atop a parked van. As he lays nearly motionless, a super appears accompanied by the famed CBS eye logo; it reads, “Ghost Whisperer. Fridays 8 p.m.”
“Window” is one of three spots in a promo package (the others promoting the CBS series Criminal Minds and CSI: Miami, respectively) directed by Matt Aselton of bicoastal Epoch Films for Cliff Freeman and Partners, New York.
Jerry Solomon and Mindy Goldberg executive produced for Epoch. Peter Donahue was the DP.
The agency ensemble on “Window” consisted of chief creative officer Cliff Freeman, executive creative director Arthur Bijur, copywriters Jason Hoff and James Maravetz, art director Sherrod Melvin, executive producer Clair Grupp and producer Greg Tharp.
Editor was Dick Gordon of Spot Welders, Venice, Calif. Colorist was Fergus McCall of The Mill, New York. Flame artist was John Shea of Nice Shoes, New York. Audio mixer was Steve Rosen of HSR, New York. Ring of Fire, West Hollywood, Calif., was the visual effects house with a coterie of talent that included on-set visual effects supervisor/creative director Jerry Spivack, executive producer John Myers and Inferno artist Thomas Downs.
