Never underestimate the power of a threat. It can be a great motivator as a young man finds out in this :30 promoting the G4 gaming TV network’s Midnight Spank, a block of shows that starts at midnight on weekdays.
We open on a darkened bedroom in the still of the night. A man and a woman are fast asleep. That is until a voice wakes up the guy.
The voice says, “Hello Tom. You have to watch Midnight Spank.”
The source of the voice adds an eerie edge to the scenario–it’s that of a small guinea pig who’s perched on the bed, atop the sheet covering Tom.
A drowsy Tom protests, explaining that he cannot watch TV now because he’s too tired.
The guinea pig replies in a matter of fact manner, “Tom, do you want me to eat your other kidney.”
The camera then reveals a large blood stained splotch on the sheet, positioned where Tom’s kidney had been.
Tom understandably gives in, responding to his adversary’s query about wanting to have the other kidney devoured, “No, calico colored guinea pig.”
An offbeat message then appears on screen: “Watch Midnight Spank Or A Calico-Colored Guinea Pig Will Eat Your Kidney.”
An end tag carries a Midnight Spank logo, along with the G4 Web site address.
“Bedroom/Kidney” is part of a four-spot promo campaign directed by Daniel Kleinman via his former Kleinman Productions, London, for BBDO New York. (Kleinman has since opened U.K. house Rattling Stick in tandem with director Ringan Ledwidge.)
The BBDO team consisted of creative director Eric Silver, art director Richard Ardito, copywriter Grant Smith and producer Ed Zazzera.
Johnnie Frankel executive produced for Kleinman with James Hatcher serving as producer. The DP was Dave Ungaro.
Editor was Gary Knight of Final Cut, New York. Stephanie Apt and Sonali de Silva were executive producer and producer, respectively, for Final Cut. Assistant editor was Ashley Kreamer. Colorist was Tom Poole at The Mill, London. Flame artist was Mindy Dubin at Framestore, London.
Audio post mixer on “Bedroom/Kidney” was Rob DiFondi of Sound Lounge, New York. Sound designer was Terressa Tate of Final Cut.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More