Directors Mary Boss and Hernan Otano have signed with Maysles Shorts for representation. The New York shop is the commercialmaking division of Maysles Films….Andy Lomas has been named head of CG at Framestore CFC, London. This marks his return engagement at the effects house, having earlier served in such capacities as senior animator and head of 3D animation. Most recently he was head of character effects at DreamWorks…. Richard Nelson, formerly of MPC, London, is set to join Absolute, London, as 3D FX supervisor, effective June 29. He has worked on such notable spots as director Dougal Wilson’s “Work & Play” for Vodafone, and Pleix’s “Letters” for Audi…..Farmington Hills, Mich.-based hdstudios has added senior editor/Flame artist Tom Fulks, who most recently spent 10 years at Crawford Communications, Atlanta, as a senior effects editor….Dex Deboree has joined bicoastal production house The Ebeling Group as executive producer. He will work closely with company owner/exec producer Mick Ebeling. Deboree formerly served as a producer at Los Angeles-based editorial house Rock Paper Scissors….New York-based graphic and post studio Creative Bubble has formally launched an interactive production sister shop, Creative Broadband. The new venture–launched in response to client demand for Web-based advertising and marketing solutions–has brought on design director Lisa Kwon to work closely with technology director Sanjiv Mody and senior producer Amy Beer….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More