The creative team of Calle and Pelle Sjonell is joining Fallon Minneapolis as group creative directors. The brothers come to Fallon from different ad shops in Sweden. Pelle Sjonell has been the creative director/co-founder/CEO of King, while Calle Sjonell comes over from his post as creative director at Starring (formerly Moonwalk), Stockholm. Despite working at separate agencies, the brothers have collaborated on several projects in recent years. Fallon creative director Kerry Feuerman plans to use Pelle’s traditional ad agency background and Calle’s interactive industry experience by merging the two disciplines to work together as a single team…..Vic Palumbo has been promoted to director of broadcast production at Fallon Minneapolis, succeeding Brian DiLorenzo, who is leaving to become executive director, content, at BBDO North America. Palumbo joined Fallon a little more than a year ago as an executive producer. He came to Fallon from Wieden+Kennedy, Portland, Ore., where he produced Emmy and Cannes Lion-winning work for Nike……Dave Weist has joined Modernista!, Boston, as creative director. He will manage various agency clients, including Cadillac, Hummer, TIAA Cref and Rockport. Weist spent the past nearly 10 years at Arnold Worldwide, Boston, where he moved up the ladder from junior writer to senior VP/creative director. At Arnold, Weist worked on the famous Volkswagen “Drivers Wanted” campaign….. Lisa Rettig-Falcone has joined DDB New York as a creative director, overseeing the Subaru regional account, as well as working on United Technologies and new business. The move marks her return to DDB after serving for the last seven years as a group creative director at Lowe, New York….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More