The production community is readying for Cine Gear Expo 2006, which will be held June 23-24 in a new location–the Wadsworth Theatre and Grounds in West Los Angeles. Now in its 10th year, Cine Gear has grown as a film, video and digital media expo, networking event and seminar series. An estimated 6,500 are expected to attend.
Like last year, when the event was held in Burbank, members of the American Society of Cinematographers (ASC) and the International Documentary Association will conduct a panel series.
The ASC sessions will include “How new film, digital and hybrid tools are affecting the art and craft of cinematography.” Here, ASC members will discuss their experiences with cutting-edge tools while shooting commercials and narrative stories for the cinema and television. Topics will include the revolution in Super 16 filmmaking, how digital intermediate technology is affecting the role of the cinematographers, and things to consider when deciding whether to produce your project in film or digital format.
In “Dialogue with ASC Cinematographers, the panelists will answer questions such as why they chose to become cinematographers, what films and which cinematographers inspired them, what are the most important issues facing cinematographers today, and what is the outlook for the future? A third ASC session “Point of View,” will be a discussion about favorite clips. George Spiro Dibie, ASC, and industry veteran Bob Fisher will co-moderate the ASC sessions.
In other program news, several screenings/sessions will be hosted by companies, including Panavision, Dalsa, Fuji Film and Band Pro Film & Digital. Burbank-headquartered Band Pro, for instance, will present a screening and discussion forum on both June 23 and 24 titled, “Compressed or Uncompressed: You Decide!”
Using original Digital Cinema Initiatives (DCI) Standard Evaluation Materials (StEM), HDCAM SR recordings will be compared to the original uncompressed DCI data files and presented via 2k digital projection and 35mm film-out. Test materials were created under the auspices of the ASC Technology Committees with participation from Technicolor, Fotokem, Pac Tel, and Sony. Audience members will be invited to take part in a Q&A session following the presentation of the test materials. Panelists will include Band Pro CTO Michael Bravin, Sony’s Rick Harding and Simon Marsh, David Stump, ASC, and Jon Fauer, ASC.
Exhibitors include Arri, Band Pro, Doggicam, Eastman Kodak, Fuji Film, K-5600, Innovision Optics, Matthews Studio Equipment, Mole Richardson, OConnor, and Panavision. Red–the company that attracted a lot of attention at NAB–reported that it would be on hand with its nonworking prototype camera.
After the two-day Expo is completed, Cine Gear will conclude on June 25 with master classes held at nearby locations. (Preregistration is required for these sessions.)
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More